Learn a human-centered approach to problem solving


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Design thinking is a human-centered approach to problem solving that enables people from entrepreneurs and business owners to creatives and technicians to create solutions that meet customer needs.

Design thinking emphasizes spending time with customers to observe their behavior and understand the problems they face, with an attitude of curiosity and openness.

Course Overview


Deep Customer Empathy:

Spend time with people to really understand their problem.


Go Broad to Go Narrow:

Brainstorm many ideas that might solve their problems.


Rapid Experiments with Customers:

Discover an idea’s strengths and flaws through quickly and cheaply testing solutions

WHY DESIGN thinking?

Design thinking focuses on creative solutions centered on the customer and their observed needs and behaviors. When the customer is at the core of every decision, it’s more likely that the solution generated will meet the needs of the target market—which is an essential element in launching and growing a successful business.

Creating a solution for customers often involves significant uncertainty, especially at the start. Design thinking provides a mindset for moving through that uncertainty toward greater clarity around a viable solution.

Founding Partner

This program is made possible in part by Intuit