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SXSW: The Genius Of FOMO

I recently fell victim to FOMO. You know — “Fear Of Missing Out.” The anxiety that an exciting or intriguing event is happening elsewhere. This recently occured for me at SXSW Interactive. This wasn’t the first time I’ve experienced FOMO, however, this was the first time I’ve experienced repeated blows of FOMO within a short time period. [...]

By | 2017-04-10T16:48:26+00:00 March 21st, 2016|Social Media, Washington D.C.|0 Comments

The Why and How of Using Periscope for Business

The most important part of your marketing plan is its ability to engage with your audience. If you fail to accomplish this crucial goal, all of your other marketing efforts will cease to matter. As Simon Mainwaring once said, “Companies and their brands need to reach out and speak directly to consumers, to honor their [...]

By | 2017-04-10T16:48:27+00:00 January 5th, 2016|Entrepreneurship, Social Media|1 Comment